If you have an online business, then the chances are that you are constantly competing with other people's content for attention. In a world where your audience are constantly scrolling their newsfeeds and consuming tons of information - it can be really tough to make sure that you're top of their minds.
That's where podcasting comes in.
In late September 2017 I started up my very own Smart Leaders Sell podcast; a podcast specifically designed to help my audience sell more confidently and make more money.
Now, I'll be honest. I wasn't really expecting all that much. After all, I'd never had a podcast before - and I didn't really know how it would compare in terms of delivering great content to my audience, lead generation and sales.
However, in a super short space of time (less than 3 months), my podcast began to produce;
A brand new audience that I hadn't previously been aware of
In fact, over the last year, my experimental podcast has had wins that I never had half as quickly with traditional promotion and nurture platforms.
It's been in the iTunes Top 100, generated over 20% of my leads this year and directly produced over £40,000 in revenue. Not only that, but we've managed to land some extra special podcast guests which has helped increase our audience and spread the Smart Leaders Sell message far and wide!
Not bad for a podcast that started off as an experiment right?
But the thing is, most new podcasts don't have the same level of success when it comes to lead generation and ROI. And there's a reason for that.
They aren't prepped and planned for podcasting success!
I know that it sounds cheesy - but even with the podcasting space being much less saturated than social media, if your podcast isn't designed for lead generation and revenue growth... well then it's just not going to provide those things.
We're going to help you;
Create a brand new podcast - or rebuild an existing one to hit new goals!
Show you the 'ins and outs' of the technical side of podcasting - and teach you how to edit your podcast with ease.
Create a launch or re-launch plan for your podcast that helps you to set it up for stratospheric success!
Create a revenue plan that helps you generate a clear ROI from your podcast - and helps you produce a successful podcast that pays!
So - if you're looking to create or rejuvenate a fabulous podcast that helps you build a loyal tribe of buyers and make a bigger impact and income - then sign up now for Podcasting That Pays!
I'm running a six-week mini-series with my podcast that has a free opt-in workbook to accompany it.
After week one, I already have 10% of my listeners who have registered to get the workbook, half of whom are new to my list.
It's progress! And I can measure it!
I'm so excited :-)
Host of the Dare To Dream Bigger Podcast
1000 unique downloads achieved by midnight last night 10 weeks after launching my podcast.
Massive thanks to Scott for his awesomeness
Let’s see what happens next - 10,000 by when?
Host of The Expert Focus Podcast
OK it’s done
In terms of conversion, I've had a couple of people contact me as a result for work, one in negotiation for bookings.
Bahee Van de Bor
Host of the Healthy Eating For Kids Podcast
This morning I have submitted successfully my first podcast to Itunes. Feeling proud :) Thank you Jessica Lorimer, Scott Doucet and all the Podcast Dotties for your support and encouragement :)
Host of Leading The Coaching Change Podcast
My new and improved podcast was released yesterday.
Newsletter went out today ...
So far: Two discovery call sign-ups
Plus a couple of sign-ups for my free resources that I advertised in the PC
Scott Doucet: 4 reviews - 7 ratings
Parrot 4 (previously not even shown)
Host of Der Papageien & Sittiche Podcast
Woohoo I woke up this morning to this wonderful message from Apple: (they were super speedy - I only submitted it yesterday).
I'm officially a podcaster - I'd love you to check the "Ethical Entrepreneur Podcast" out.
HUGE thank you's to Scott Doucet and Jessica Lorimer for running this course and group as It was a huge kick up the butt to get my podcast live.
Woohoo I woke up this morning to this wonderful message from Apple: (they were super speedy - I only submitted it yesterday)
Host of Thrive - Ethical Entrepreneur Podcast
In the first module you get your podcast foundations in place to make sure you build a purposeful podcast.
Not sure not what tech you need? In this module we ensure you only use the tech you absolutely need.
Let's make you sound great! We'll show you how to edit your podcast so you sound like the best version of you.
Publishing your podcast across all the major platforms in simple to follow steps so you can be heard everywhere.
Time to start recording. Full of our top tips to ensure you record like a podcasting pro.
Lead generation is next! Learn how to create a tribe of raving fans who recommend, review & buy!
Want awesome guests on your show? You'll access the exact templates I use to secure all my podcast guests.
We look at the different ways of monetising your podcast to create the cash you want, in the way you want.
Loving the content Jess & Scott, so easily consumable! Love it!
Podcasting That Pays alumni
OMG I think I'm falling in love with Adobe Audition ...
Podcasting That Pays alumni
I’ve just been booked as a guest on a high-profile person’s podcast (she’s currently 4th on all of iTunes...) and she’s agreed to come on MINE! I better get my skates on now and actually make this podcast happen!
Podcasting That Pays alumni
Yes! Even if you really hate technology and have never recorded anything, you'll be able to use it - and get me and Scott to give you the right guidance to create an awesome show :) We've got all the tech in bitesize chunks and then we're teaching you how to create easily monetisable and lead generation podcast content, giving you pitch swipe files and lots of templates to make life easy :)
Yes, you don't need a big social media audience to be successful at podcasting. All podcaster started somewhere. However, proactively promoting your podcast is a must.
You will need to spend at least 1 hour a week on the course itself.
When it comes to the podcast production modules you will need to spend time more time as you are actually recording a podcast episode, recording it, and publishing it.
The course has been designed so you can do this easily, however podcasting isn't a quick win.
Consistency wins the race.
Yes, you can either pay in full, or in 2 instalments.
Podcasting That Pays is a proven course that has worked for entrepreneurs with no previous podcasting experience. If you follow the course you will be able to produce a podcast, like our previous course members have done. However, the course itself is only part of the work. To successfully complete Podcasting That Pays (and to become one of our many success stories!) you will need to be prepared to work hard & do the work.
There is a no refunds policy. On purchasing the programme, you'll immediately have access to one bonus module to make your Podcasting That Pays journey SUPER successful. For this reason, refunds will not be available at any point.
Copyright 2019. Smart Leaders Sell - Jessica Lorimer. Disclaimer