Resources & Tools

Here are links to some of my favorite resources and tools

 

Email Autoresponders

I literally would not use ANY other email autoresponder in my business. EVER. (And I’ve tried all of the standard ones; MailChimp, AWEBER, GetResponse etc). So what makes Active Campaign so EPIC? Customer care – they have a dedicated support team to help you if you get stuck (and they’re amazing with great video support). Affordable: They start from $9 per month which is cheaper than any other autoresponder on the market – because for just $9, they give you ALL the autoresponder features that other email companies make you pay for as extras… totally included! Simplicity: Active Campaign is the EASIEST bit of kit to use – it has a drag and drop format, uses flowcharts and has a TON of functions… all in a simple to use box!

Calendar

As an AppSumo geek I couldn’t resist the original deal on Book Like A Boss. I’ve tested it extensively and have now transitioned away from Acuity. I now wouldn’t use anything else in my business. Book Like A Boss is a super simple scheduler that you can customise with your own branding (depending on the plan you choose), and create amazing pre-call questionnaires to help you identify your ideal clients right off the bat. It integrates with all calendars, Zoom and you can even use it to take payments too! As well as adding your Facebook Pixel, and tracking via Google Analytics.  Now you can even send text reminders! You can start with a free account, and upgrade as your business grows.

Webinars & Recordings

My FAVOURITE webinar provider! Demio is awesome and has a ton of cool features (evergreen webinars, automated webinars, easy recording links) The team over there are amazingly helpful and have great support – not to mention that it beats its competitors in terms of ease of use. I use it for all the webinars in my business and love it.

I used Zoom exclusively during a large growth phase of my business and still use it now to record Group Calls and sessions. Zoom has a webinar pro option ($50 per month) but I’d actually recommend starting with their $15 per month package. You can use this in the same way as their webinar package by simply muting your audience. They can use the Chatbox, see your screen and slides and be un-muted to chat too. All in all, a great tool to have in your business. **Please note: Use the PAID $15 version – the free version only gives you 40 minutes and limited participants – so make sure you get the unlimited version as we all know that you don’t want it to cut out midway!

Landing Pages & Sales Pages

I honestly can’t say enough good things about ClickFunnels! Over the last year, ClickFunnels has moved from being just a landing page software provider to hosting my website, my membership site, my landing pages, sales pages, my email autoresponder. Basically EVERYTHING in my business now runs through ClickFunnels. So why do I like it so much? It’s totally customisable (unlike most landing page providers), the split test options are completely amazing – not to mention the reporting functions and analytics. To put it into perspective, since using ClickFunnels, my opt-ins have gone from 67% conversion (average) to an 82% average conversion. That’s a LOT more sales. It does take a little bit of time to get used to – but they have great video tutorials as well as LIVE chat support. #ILoveClickFunnels

For those of you who don’t want to pay $297 per month for ClickFunnels but who DO want completely customisable landing page, metrics reports, sales pages, membership sites, courses, email autoresponder – and great live chat support as an all in one business tool, Builderall is GREAT for the new business owner. It’s just $29.99 per month and you get unlimited funnels, visitors and 10K emails per month. We’ve been testing it pretty extensively to check that it would be a good fit for my membership community and we can’t fault it so far.

Membership Site

If you want to build an online home to engage your free and paid members, then check out MemberVault. It’s the new platform that hosts my Smart Leaders Sell podcast cheat sheets and The Dotties, my membership site.  Mike & Erin at MemberVault deliver phenomenal customer service and even migrate your resources. They’ve just introduced a base plan for $39 per month, sign up for a FREE account, and if you love it you can then upgrade.  Or if you want to go Pro it’s $99 per month, or you can buy the annual planand get 12 months for the price of 10. We made the move to MemberVault in less than 36 hours (from payment to opening the doors) and it was super simple.

Website & Video Hosting

Now SiteGround are the only web hosting company I trust with my WordPress website, smartleaderssell.com. Not  only are they based in the UK, their technical support is fabulous.

Vimeo is FAB for secure video hosting. It will also allow you to accept payments for videos that you want people to pay to download, helps you save videos securely, helps you host videos that you want to be secret. We use vimeo to host all the videos for my online courses and this membership – saves a TON of space on my hard-drive and means that we’ll never lose a video!

Podcasting

Simple Podcast Press is the tool that I have that automatically updates and syndicates my podcast from iTunes/ RSS feed over to your website (including picture and shownotes) without you having to do ANYTHING! It’s a WordPress plugin, easy to set up and a low cost, one-time fee!

The Blue Snowball iCE USB microphone is perfect for clean crisp audio on a budget. It’s the one I first got in my business and is fab for Facebook Lives, YouTube and podcasting.

When I began the Smart Leaders Sell podcast I upgraded to the Blue Yeti microphone.

Sales Planning

You can’t beat a whiteboard for mapping funnels out, and this one is magnetic too.

I personally use my Smart Leaders Sell 90 Day Sales Planner to ensure that I stay focussed on the key activities I need to do to drive my business forward.

Hardware I Use Every Day!

I wouldn’t be without my MacBook Pro. I simply love it.

Now don’t get me started on the English weather!  This ring light is indispensable when recording videos, running Zoom calls or doing Facebook Lives.

Must Read Business Books

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