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I absolutely loved recording this episode with Mai-kee, she is so refreshingly passionate about copywriting and people and life in general. Mai-Kee has a background in psychology and coaching and uses empathy to better understand the needs of others.
So get your pen and paper in hand because you’ll definitely want to take some notes on this episode, who knew copywriting could be so interesting and actually quite a logical process! Tune in and let me know what you think!
In This Episode:
- Brand DNA
“ Getting your get your hands dirty a little bit, just getting scrappy with it, and just being willing to revisit the fundamentals all the time, because that’s where all of the foundations are built. “ – Mai-kee
“ It’s a very specific type of person to be able to put themselves into the personality of the person you’re actually writing the copy for. ” – Jess
“ It’s always important for copywriters to remind clients that ultimately this copy is going out for them but we want it to be an accurate representation. “ – Mai-kee
“ We’re looking for instant gratification, and we do it with every launch, we do it with every single campaign, we want something and we want it now. “ – Jess
“ If your mission is truly because you want to help people with what you’re able to help them with that’s what matters most. “ – Mai-kee
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