Creating a brand personally or with your business can have such a dramatic impact but do we really understand branding?

I’ve brought Sue Hay onto the podcast today to pass on her expertise and to show us exactly how branding can affect both. There’s also a brilliant quiz to take to see what type of brand you fall into.

In this episode we are discussing:

  • The eight archetypes of brand, which one do you fit into and how knowing that help leverage your business
  • Knowing the difference between personal and business branding 
  • Create a brand to get your business recognised in the market


“Your brand is about what you build around that icon and that visual identity that you created”

“It’s about it comes down to feelings is about the feelings about a company its people its products and the way it does business really “

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The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

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