Do you see your business as the best kept secret, are you tired of having to fight for recognition all the time?

I’ve recently been told that I’m not a category of one so, of course, being me, I just had to research what this actually meant and then work out how this would and could either affect or enhance my business.

If you want to be a resource that people know about and that people actively aspire to work with create your BFT and become a category of one!

In this episode we are discussing:

  • The pros and cons of becoming a market leader, how will it affect your business
  • Be innovative in your specialist area creating awareness for your business


‘If you want to have a better year in business you need to specialise, stop being a generalist and stop doing too many things.’

‘So I created my BFT list, and your BFT list is basically where you look back and you look at all of your key achievements, over the years, and what has led you to this current point ‘

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

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