Are you finding it frustrating spending a good proportion of your working day creating and sharing valuable free content for your audience yet not gaining anything in return from it? 

No sales

No revenue 

No new clients

Which is why, in today’s episode I’m sharing the three ways you can make your content more effective for converting prospects into clients and generating the revenue your business needs!

I’m showing you how the following can help you create effective content to convert into sales;

  • Make your content focused towards the job you want it to you – add in a clear and effective sales message to attract the right clients
  • Don’t constantly overload your platforms, use engaging and informative content – if your quality is high you can reduce your content hours
  • Don’t be afraid to use testimonials and case studies share what your clients have already achieved and what future clients can hope to achieve


‘You don’t have to be endlessly producing content – over consumption is actually bad for your audience’

‘So you’ve got to start thinking about Okay, is my content actually selling?’

‘in order to buy something from you confidently, people have to understand what it is that you do, and they have to understand that you can make it happen for them, and that you can make them feel good about doing the work’

Remember, reviews help us to let more people know about Smart Leaders Sell, so please take a moment to leave a review on your podcast player!

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.


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